Brand Guidelines
Visual Identity System · Version 1.0 · 2026
The primary lockup
Our mark brings together three elements: the script “15th” numeral marking the anniversary edition, the high-contrast BRITISH KEBAB AWARDS wordmark, and a fine-line London skyline.
The stacked lockup is our default. Reproduce it in gold on a black field wherever possible — this is the truest expression of the identity.
Four approved versions
Default · most uses
Wide formats · banners
Low-contrast grounds
Single-colour print
Give the mark room to breathe
Keep a minimum margin of X on all sides, where X = the cap-height of the “B” in BRITISH. No other logo, text or photography may enter this zone.
Minimum size
- Stacked: 150 px / 40 mm wide
- Horizontal: 200 px / 55 mm wide
Below these sizes the skyline and divider detail is lost.
Black & gold, always
The type system
Petit Formal Script
Display numeral · anniversary “15th”
15th
Playfair Display
Wordmark & headlines · Didone
British Kebab Awards
Poppins
Headings, labels & UI · 400 / 500 / 600
Save the date · About BKA
Cormorant Garamond
Event copy · dates & details
Tuesday 23 February 2027
The gold swirl motif
A ribbon of gold foil and fine particles sweeping across black. Use it to add depth and occasion to backgrounds — key art, social tiles, title cards and step-and-repeats.
✓ Keep the centre calm so the logo stays clear.
Approved formats
Instagram square
1080 × 1080 px · Feed post
Full-bleed motif, logo centred, date in lower third.
Story / vertical
1080 × 1920 px · Story / Reel
Headline upper safe zone; logo anchors the base.
Link preview & banner
1200 × 630 px · Website hero, email header, shared links.
Logo left, message right, hairline gold rule.
Ceremony date: Tuesday 23 February 2027 · 5 PM – 11 PM · London
For questions about brand usage, contact [email protected].